Elevator pitches about BPM and the worst software description… ever
I have posted a number of blogs exploring how to describe what XMPro is. I positioned the ‘what it is’, ‘what it does’ and ‘what it means’. But I tend to continue to be dissatisfied with my explanations. I leave the reader in the same position as I would be if some medico explained a procedure to me. Just a wall of words.
Sometimes the answers you are looking for are so close they could bite. Today I was reading a post by Diana Davis headlined “Top elevator pitches for Business Process Management”. The article was the result of her posing the question and looking for elevator pitches for BPM in the LinkedIn BPM Professionals group.
Her favourite was from Pieter van Schalkwyk of XMPro. (In the interests of transparency, I declare I am a huge fan of Pieter’s and of XMPro. And I quote, “BPM will help you sleep at night. It gives you control when you can’t be in all places at the same time. It makes sure that the right people are assigned to do the right things at the right time which means less operational hick-ups, better control, happier customers and it should all add up to a better bottom line. Now go back to sleep.”
For me the quote identified exactly what it means for me. Rather than the brain frying stuff I often come up with.
There was another quote that I thought was especially clear and could have been pointed at me. Brian Vinson of TRC Services wrote his BPM pitch as “either you’re in control of your business processes or they are in control of you. You manage your suppliers, revenue, cash flows, inventory, distribution and personnel. Why would you not manage the processes that make sure all these things work together effectively?”
I think both elevator pitches cut to the point of what BPM can mean for me. At the 2013 Gartner IT Expo here in Orlando, I have not seen one booth that shouts out the message as clearly as these two elevator pitches do.
As an aside, I think I have seen probably the worst ever headline for a software package at this year’s IT Expo. The headline across the booth was, “The ‘least hated’ time and expense entry system…” What are they thinking? To position yourself as the ‘least hated’ must say something about that market segment. Surely there was something positive you could say other than that! Maybe they should reach out, as Diana did, and ask the question. They may be surprised about the great answers they could get.
You can read Steve Howcroft’s other blog posts on XMPro here.
You can read more about Professional Advantage and XMPro here.